In 2023, we started with the idea of entering the coffee industry. While working at the Vertikal hotel, Pablino Mayorga teamed up with two coworkers, Nilton Surco and Kevin Andrade. Pablino began visiting the coffee-growing regions of Santa Teresa, starting with Sacsara, with the goal of promoting local coffee and improving the producers' economy. At first, only a few joined the initiative, but little by little, the idea gained momentum and expanded to other coffee-producing areas like Salkantay and Vilcanota.
On February 8, 2023, we organized the first meeting in Santa Teresa, where Velisario Chara kindly offered us a space. That day, we formed the board of directors and officially established the Asociación de Productores de Café Especial Valle Santa Teresa. At that time, 30 members registered. The first big idea was to create a coffee museum and interpretation center in Cocalmayo, a popular tourist destination, which would serve as a point of sale and tasting space. As president, Pablino started negotiations with the local government to bring the project to life. At first, the response was positive, but in the end, the project was deemed unfeasible for investment.
Despite this setback, the members remained hopeful about growing the association. However, the biggest challenge was the lack of funds. To move forward, Pablino, Nilton, and Kevin pooled their savings to rent a space in the town of Santa Teresa. They purchased a coffee machine and adapted the space to open the first Museo Café, where they provided information and tastings of specialty coffees. For a few months, they managed to keep it running, but a decline in tourism due to the country's political situation strained their finances.
One day, while Pablino was at the café, a visitor arrived, curious about the coffee. After a tasting and an engaging conversation about Santa Teresa's coffee, the visitor, Eugenio, a Spanish coffee enthusiast, showed interest in buying. Together, they visited the farm of Aide Palomino, a producer growing high-quality Geisha coffee at 2,200 meters above sea level. Impressed by the coffee and the location, Eugenio proposed working together and agreed to purchase an initial sample of one ton of specialty coffee with an 84% cup score.
The challenge was not only collecting the coffee but also financing the purchase from the producers. Without enough capital, they spoke with some members who agreed to wait until the shipment reached Spain. With their support, they managed to select high-quality beans, learn about coffee cupping, and complete the necessary export documentation. Finally, the first shipment was sent, but there were no profits, as the export costs were extremely high, comparable to those of a full container.
In 2024, Eugenio realized that increasing the volume of coffee exports was essential for the association to be profitable and truly benefit the producers. With that in mind, Pablino started reaching out to more producers and expanding the network of partners. That year, coffee prices were low, but Pablino offered a fairer price, making it easier to acquire coffee while also forcing other traders to match his price, ultimately benefiting the producers.
The collection process lasted about three months. With prior experience, the export documentation process was much smoother. In September of that same year, Eugenio visited Santa Teresa to meet with the producers and reinforce his long-term commitment to the project. More than 120 coffee growers attended the meeting. Eugenio, who was also new to the industry, created the Shantay Coffee brand to distribute in Europe. Meanwhile, the Asociación de Productores de Café Especial Valle Santa Teresa became a direct exporter and started marketing coffee under the Wild Coffee Peru brand.
Today, we continue to grow, bringing Santa Teresa's coffee to Europe and expanding into new markets. This is just the beginning, and we’re excited for what’s to come.
At Wild Coffee Peru, we envision a future where Peruvian coffee is synonymous with excellence, innovation, and environmental responsibility on a global scale. Our vision focuses on: Becoming the leading exporter of specialty coffee from the Peruvian Andes, recognized for its exceptional quality and sustainable processes. We aim to create a replicable model that combines ancestral traditions with cutting-edge technology. Being recognized as pioneers in implementing regenerative agricultural practices that not only preserve but enhance Andean ecosystems. Our approach includes biodiversity conservation, smart water management, and carbon footprint reduction. Establishing a new standard in fair trade coffee, where every producer receives equitable treatment and has access to personal and professional development opportunities. We aspire to be a driving force for social transformation in coffee-growing communities.
At Wild Coffee Peru, we dedicate ourselves to: Cultivating and processing specialty coffee using methods that respect the environment and preserve local traditions. We implement innovative techniques that maximize quality without compromising sustainability. Connecting directly with producers with global markets, eliminating intermediaries, and ensuring fair prices. We develop long-term relationships based on transparency and mutual benefit. Empowering coffee-growing communities through education and continuous training programs. Bringing tools and knowledge to improve productivity, quality, and business management. Promoting research and development of new coffee varieties adapted to the climatic conditions of the Andes. Collaborating with scientific institutions to drive innovation in the sector. Educating consumers about the importance of supporting fair trade and sustainable production. We seek to create awareness about the social and environmental impact of each cup of coffee.
Wild Coffee Peru represents the wild origin of our coffee that has been passed down from remote locations where traditions and customs remain intact, we want our coffee to have that autochthonous origin in its aroma and flavor.
Pablino Mayorga is a businessman and entrepreneur of coffee that dedicates itself to producing high-quality coffee. His commitment to sustainable agriculture and passion for coffee cultivation ensures that every cup of coffee that you enjoy is of the best quality. Discover the faces behind your favorite coffee and learn about its unique histories and contributions to the coffee sector.
Nilton is a young teenager from Machu Picchu, an Software Engineer, now focused and dedicated to the world of coffee. Inspired by fair trade, combines technology and tradition with a vision of business growth to bring specialty coffee to new international markets.
Kevin Andrade is a young Santa Teresa native, combining his passion for coffee with his experience as a travel guide. His innovative approach seeks to empower sustainable Santa Teresa, integrating high-quality coffee production with authentic travel experiences that showcase the rich cultural and natural heritage of the region.
Our producers are the backbone of our coffee quality. Their dedication to sustainable farming practices and their passion for coffee cultivation ensure that every cup of coffee you enjoy is of the highest quality. Meet the faces behind your favorite coffee and learn about their unique stories and contributions to the coffee industry.
Farm: "Las Rocas", is located at an altitude of 2,200 mts.
Specialty coffee producer farm, "Pacaymayo", is located at an altitude of 2,100 mts.
Specialty coffee producer farm, "Pacaymayo", is located at an altitude of 2,180 mts.
Specialty coffee producing farm, "Yanatile Sacsara", is located at an altitude of 2,200 mts.
Wild Coffee Peru has more than 150 specialty coffee producers in Santa Teresa.